THE CHRONICLES OF COCA-COLA - PART 6 - I'D LIKE TO BUY THE WORLD A COKE...

I'D LIKE TO BUY THE WORLD A COKE...

THE DEEP EMOTIONAL BOND BETWEEN COCA-COLA AND ITS CONSUMERS GREW EVEN MORE POWERFUL AND MORE GLOBAL. IN 1971, YOUNG PEOPLE FROM AROUND THE WORLD GATHERED ON A HILLTOP IN ITALY TO SING "I'D LIKE TO BUY THE WORLD A COKE," WHICH OFFERED A COUNTERPOINT TO TURBULENT TIMES. ADVERTISING HAS CONTINUED THE TRADITION OF PRESENTING COCA-COLA AS ONE OF LIFE'S SIMPLE PLEASURES, DISTINCTIVE AND ACCEPTABLE ANYWHERE, EXEMPLIFIED BY "HAVE A COKE AND A SMILE," MADE MEMORABLE BY THE HEART-WARMING CONNECTION BETWEEN PITTSBURGH STEELERS TACKLE "MEAN" JOE GREENE AND AN AWESTRUCK YOUNG FAN.

TYPED BY:

DEBBIE KIM KENNEDY

A.K.A. BOUVIER, GUFFEY, GARNER, COLVER, HICKS

1/4/2022

THE HISTORY OF COCA-COLA - PART 6 OF 7 - "COCA-COLA REFRESHING RECIPES - ENJOY YOUR FAVORITE FOODS WITH THE GREAT TASTE OF COCA-COLA" BOOK